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The Notification Creator module features a comprehensive statistics system that enables users to monitor the performance of their notifications and optimize them based on key metrics. The statistics provide insights into the number of notifications sent, delivered, and read, as well as click-through and decline rates. These metrics are categorized by device type (iOS, Android) and notification type (push, in-app), offering a detailed understanding of user behavior. With integration into databases and analytics tools (DB, GA), the module delivers clear and accurate data that can be effectively used to enhance user communication and improve campaign efficiency.
| Informace |
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Statistics can be found in the details of the sent notification. |
1.2 General Information on Statistics
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To access these statistics, you can check the information under the question mark icon.. Below, you’ll find a detailed description and key insights about the reported numbers:
TYPE | Device | Statistic | Description | Source | Analytics Consent |
|---|---|---|---|---|---|
PUSH | ALL | Sent | All successfully sent notifications to iOS and Android devices, excluding notifications sent to invalid devices (e.g., app uninstalled). | DB | NO |
PUSH | ALL | Click-through rate | Number of iOS and Android users who clicked the notification. | GA | YES |
PUSH | iOS | Sent | All successfully sent notifications to iOS devices, excluding notifications sent to invalid devices (e.g., app uninstalled). | DB | NO |
PUSH | iOS | Click-through rate | Number of iOS users who clicked the notification. | GA | YES |
PUSH | Android | Sent | All successfully sent notifications to Android devices, excluding notifications sent to invalid devices (e.g., app uninstalled). | DB | NO |
PUSH | Android | Delivered | All successfully delivered notifications to Android devices. Messages not delivered due to system settings or specific conditions are excluded (e.g., disabled notifications for Alive App, DND mode, low battery, no internet connection, etc.). | GA | YES |
PUSH | Android | Click-through rate | Number of Android users who clicked the notification, including the percentage of delivered notifications that were clicked. | GA | YES |
PUSH | Android | Rejected | Number of Android users who actively rejected the notification (e.g., swiped it away). | GA | YES |
In-app | ALL | Sent | All notifications sent to active Alive profiles according to the segment settings. | DB | NO |
In-app | ALL | Read | All read in-app notifications, i.e., opening the notification section (red highlight on the "bell" icon on the Alive App dashboard disappears). | DB | NO |
In-app | ALL | Click-through rate | Number of users who clicked the "Learn more" button in the in-app notification, including the percentage calculation from read notifications. | GA | YES |